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5 Viral Lip Trends to Try This Monsoon

Breakdown of diffused lips, berry balms, lip stains, and tinted balms going viral

01 Sep'25

By Yugadya Dubey

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5 Viral Lip Trends to Try This Monsoon

5 Viral Lip Trends to Try This Monsoon

Picture this: it’s drizzling outside, your hair is pulled into a cute messy bun, and your makeup is soft yet statement-making — all thanks to a lip trend that instantly elevates your rainy-day vibe. In 2025, monsoon beauty is all about playful, long-lasting lip looks that embrace both function and fashion. With humidity and sudden showers as the backdrop, lips are taking center stage on social feeds, Reels, and #GRWM tutorials.

So, what’s buzzing? From blurred edges to juicy stains, let’s dive into the 5 viral lip trends you’ll want in your monsoon makeup bag.

1. The Blurry/Smudged Lip Trend

The “blurry lip” (a.k.a. soft-focus or diffused lip) is everywhere — think K-beauty inspired, dreamy edges that look kissed-on rather than drawn-on. This trend plays well with humidity because it doesn’t demand razor-sharp lines, meaning touch-ups are quick and forgiving.

  • How to nail it: Use a creamy lipstick, apply in the center, and blend outward with your fingertip.
  • Pro tip: Set the edges lightly with a translucent powder for extra staying power in monsoon weather.

📈 Admigos data shows a 32% uptick in searches for “diffused lip” across Indian metros this year, driven by Gen Z’s love for low-maintenance chic.

2. Berry-Toned Lip Balms

Rainy weather calls for cosy, moody colours — and berry balms are stealing the spotlight. These are glossy, lightweight, and perfect for monsoon selfies. The best part? They hydrate while adding pigment, so you don’t have to worry about your lips drying out in the wind and rain.

  • Why it’s trending: Viral TikToks and Instagram clips are showing creators layering berry balms over lip liners for a “your lips but moodier” effect.
  • Best picks: Admigos user reviews highlight Maybelline Baby Lips Berry Crush and Forest Essentials Tinted Balms as monsoon must-haves.

3. Long-Wear Lip Stains

If there’s one monsoon-proof essential, it’s a lip stain. These formulas are designed to survive rain splashes, iced coffee sips, and mask rub-off. With K-beauty’s influence, stains have moved beyond just “cherry red” to nuanced shades like terracotta, rosewood, and wine.

  • How to wear it: Dab, blend, and layer with a clear gloss for extra shine.
  • Consumer buzz: Admigos reports that stains see 45% higher repeat purchases in July–September, thanks to their all-weather endurance.

4. Tinted Lip Oils

Monsoon humidity often makes heavy makeup uncomfortable. Enter lip oils: skincare-meets-makeup hybrids that give a juicy, glassy finish without stickiness. TikTok virality (hello, Dior Lip Glow Oil) made lip oils mainstream, and now Indian brands are catching up with pocket-friendly dupes.

  • Pro tip: Choose tinted oils with jojoba or argan oil to condition your lips while giving that subtle wash of color.
  • Admigos insight: Social listening data shows “lip oils under ₹500” is among the fastest-rising search queries in 2025.

5. Ombre Lips with Monsoon Neutrals

Finally, ombre lips are back — but with a subtle, monsoon-friendly twist. Instead of stark contrasts, it’s all about pairing soft browns, peaches, and nudes for a gradient that looks dimensional yet wearable.

  • How to create it: Line with a slightly darker nude pencil, fill with a lighter lipstick, and blend softly at the center. Add gloss for a rain-ready pop.
  • Why it’s viral: Korean beauty creators on Instagram have pushed the ombre lip back into mainstream, with #ombrelips trending in India this monsoon.

Bonus: The Monsoon Lip Survival Kit

Rain-ready lips need more than trends — they need prep. Dermatologists recommend hydrating formulas with humectants like hyaluronic acid and avoiding overly matte, drying lipsticks during the monsoon.

  • Layering hack: Exfoliate gently → apply balm → seal with stain or oil.
  • Quick touch-up tip: Keep a micro-blending sponge in your bag for softening edges after rain exposure.

Lip Trends that didn't fail

Monsoon makeup in 2025 is less about fighting the weather and more about flowing with it. Blurry lips embrace imperfection, berry balms bring cosy charm, and stains/lip oils ensure your look survives even the stickiest humidity. With Admigos tracking consumer shifts, one thing is clear: Gen Z wants lips that are expressive, effortless, and rain-proof.

So whether you’re dashing to class, heading for chai dates, or recording that viral Reel, these lip trends are your monsoon mood-lifters.

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— By Yugadya Dubey

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